’’If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart ‘‘ 
(Nelson Mandela)

When you make the decision of expanding your presence to an international level, your online reach takes a whole new dimension. Whether you are starting a new business or you are a well-established organisation, making your message, your brand or products accessible online to an international audience in multiple languages is an exciting venture that needs special attention.
The localization of your website will considerably increase the number of visitors, giving yourorganisation more exposure on the international scene, opening the doors to new communication and exchange opportunities, but the success of a localized website depends on the quality of its adaptation to the local language and culture.

An efficient website localization involves striking the right balance between keeping your identity and expressing a message in a language and style that your audience quickly relates to.

NATIV SPEAKERS provide language resources for multilingual website localization for various sectors including 
private companies and governmental bodies.
When it comes to website localization, we think there is no standard approach or a “fit-all-type” method to apply, because    localizing a website is more than transferring a message from one language to another one. 
The approach depends on the nature of the content, your target audience and their culture, and the goal you aim to achieve.

The first step of our process is in fact to analyse your website and advise on its adaptability to the target audience in order to help you make the modifications adapted to the local culture, if required. The aim is to ensure your website reads and feels like it has originally been developed in the local territory.

We will also analyse the different types of content and format involved which we will extract and prepare for the translation process, saving time and helping you reduce costs.
During the translation process we pay particular attention to details such as, for example, the date and time format, currency conversions, phone number format, references to national holiday and geographical locations ensuring they are relevant to the local culture. Our translators are experienced in website localization and have a solid knowledge of different business sectors, some with business and marketing experiences which allow them to efficiently adapt websites to the local audience.

Like in any relationship, we think a website localization is an on-going process and we understand amendments are regularly required to keep the relationship with your audience strong and up-to-date.

This is why we are still here after completing the localization of your websites to assist you with the small and also the more important changes. 

An efficient and well adapted localization of your website can have an incredible positive impact on your international audience and great benefits for your organisation, but it requires a methodical and well informed approach for a successful connection.This represents an important investment, so feel free to contact us if you would like to discuss your project or if you have any questions. We will be happy to help you and guide you in the right direction.

E-mail: info@nativspeakers.com
Tel.+44 (0)7570 790250.